Promoting Your Commercial Cleaning Services
You have so far done a great job of starting out your commercial cleaning services and have managed to get a few clients who you are on contract with but still believe you have the capacity to do more and more work. So, what's the best way to reach out to all your potential clients and make them believe in you and the service you are offering?
Marketing and advertising here and there is the best way to get word out about your business and score some serious clients. We are now going to look at some strategies you can employ to make your commercial cleaning business a household name and the number one option for companies looking for commercial cleaning services.
• Create an interactive website
With the internet taking over the world by storm, you can be sure that the first place businesses looking to hire a commercial cleaning business, is the internet. Create an interactive website and use online market to boost your website's viewership such that it appears on the first page of google.
Include all the relevant information about your cleaning business in your website including the number of years you have been in the business, the mission and goals of your business, positive reviews from clients you have worked with before – this is going to help build customer confidence for the service you are providing.
You should also include pictures of your cleaning staff at work with the latest cleaning equipment and clean and similar uniform for the staff to how professionalism. Most importantly, you should keep your website updated and show your potential clients that you have the best solution to their cleaning problem. Refrain from writing your rates on the website as this can turn off some clients. Give them the chance to call and ask for the rates and in turn you are going to get an extra chance to pitch your business further to them.
• Social media presence
Open pages for your business in all the major social media platforms and constantly post something new about your business. This is a very effective promotional strategy that is totally free. You rely on your friends to share your posts with their friends and so on and before you know it, you will have a throng of clients who are ready to work with you.
Word of mouth
Referrals are the best way to market your commercial cleaning services. Always ensure you provide a good service and new clients will come knocking. Look for Melbourne commercial cleaners to learn more.