Tips to Make the Most of Your Exhibition Booth
When you participate in an exhibition, the main focus should be to attract visitors to your booth. Most trade show participants lose sight of the goal and focus on other unnecessary things. While choosing an exhibition booth or decorating it, you have to put the customer’s interest first. Based on your product, target market and expected footfall, you have to plan the seating, display and billing counters at the booth well.
Clear, Concise graphics
There are two ways for your customers to recognize you and your product at a trade show. One is your name and the other is your logo. However, every exhibition is riddled with crowds of people. It won’t be easy for customers to identify one from the other easily. This is where you step in.
You have to design your graphics to make it easily readable. In this sense, large, clear, bold graphics will be better. The placement of your company name and product will also matter here. Try to put the brand or logo in a place on the trade show display stand so that customers can spot it easily. Another sign option that is becoming a trend is the use of LED scrolls. To know more - click here
Furthermore, all important information like your company name and brand should be centrally placed on every trade show display stand. No customer will spend too much time looking for information on your board after all.
Spacious is the key word
Your booth should never be too cluttered; customers will not want to visit your stall then. Limit the number of products your display if you have to and make use of informative brochures to share information on your actual range of products if you must.